OTW is a design studio specialized in spatial communication. Inspired by storytelling and passionate about hidden meaning and multi-disciplinary collaboration, OTW aims to entice with effective design that translates complex narratives into coherent spatial presentations.  Whether a public space, museum setting, or commercial interior, OTW provides structure and oversees the creative process from concept to final installation.

OTW founder Jelena Stefanovic is an experienced exhibition designer with background in interior architecture. She is fascinated by the communicative powers of design in public spaces. Her perspective can be as immediate and ephemeral as a view from a window, or evocative and interpretive, like a film set. Jelena’s aesthetic embodies nuance and atmosphere, while communicating powerfully and clearly.

Jelena designs with vision, precision, affection and attention, focusing on comprehensive projects to which she can apply her various skills and conceptual expertise.  She maintains oversight while simultaneously supervising multiple projects at various stages, working in collaboration with other visual professionals, such as graphic designers, artists, lighting designers and multimedia experts.

• Poetry of the People, Voices from West Asia and North Africa  Wereldmuseum Amsterdam 2025 graphic design: Ghalia Elsrakbi; animations: Offbeat Films
• Liberté, Ary Scheffer and French Romanticism Dordrechts Museum 2024 in collaboration with Sappho Panhuysen, graphic design by Studio Vrijdag
• Truly Wicked, The Seven Deadly Sins Visualised Bonnefanten Museum 2024 in collaboration with Rob van Sprang, wall illustrations by Part of a Bigger Plan
• At home in Burgundian Mechelen Museum Hof van Busleyden 2024 in collaboration with Atelier Alkema, Studio Louter, graphic design by Rob van Sprang, model by Jack Broeders
• Knight of the Golden Fleece, a Brilliant Myth Unravelled Museum Hof van Busleyden 2024 in collaboration with Atelier Alkema, Studio Louter, Cecilia Hendrikx, lighting and animation by Studio Warmerdam
• The Art of Drag Frans Hals Museum, Haarlem 2024
• Out of Poverty Stedelijk Museum Schiedam 2024 in collaboration with Marit van der Gevel
• Alone with Vermeer Mauritshuis 2020
• Hidden Gems Museum Hof van Busleyden, Mechelen 2022 in collaboration with Cecilia Hendrikx, lighting by Maarten Warmerdam, animations by Jurjen Alkema
• Face to face with Death Musea Brugge, Sint-Jans Hospitaal 2022
• Vrel, Forerunner of Vermeer Het Mauritshuis 2023
• “We dreamed of nothing but enlightenment” Moses Mendelssohn Jewish Museum Berlin 2022 graphic design by Studiosap, models by Studio KU+
• Allard van Everdingen, The Rugged Landscape Stedelijk Museum Alkmaar 2021 graphic design by Studio Vrijdag
• Manhattan Masters Het Mauritshuis 2022 graphic design by Studio Vrijdag

Past exhibitions

• Feb 14, 2025 - Aug 24, 2025 Poetry of the People, Voices from West Asia and North Africa  Temporary exhibition
  Wereldmuseum Amsterdam
• Oct 19, 2024 - Jan 12, 2025 Truly Wicked, The Seven Deadly Sins Visualised Temporary exhibition
  Bonnefanten Museum
• Oct 19, 2024 - Mar 23, 2025 Liberté, Ary Scheffer and French Romanticism Temporary exhibition
  Dordrechts Museum
• Apr 12, 2024 - Oct 13, 2024 The Art of Drag Temporary exhibition
  Frans Hals Museum, Haarlem
• Feb 26, 2024 - Jun 2, 2024 Knight of the Golden Fleece, a Brilliant Myth Unravelled Temporary exhibition
  Museum Hof van Busleyden
• Jan 27, 2024 - Jun 9, 2024 Out of Poverty Temporary exhibition
  Stedelijk Museum Schiedam
• Feb 16, 2023 - May 30, 2023 Vrel, Forerunner of Vermeer Temporary exhibition
  Het Mauritshuis
• Nov 11, 2022 - Jun 25, 2023 Hidden Gems Temporary exhibition
  Museum Hof van Busleyden, Mechelen
• Oct 28, 2022 - Jan 15, 2023 Face to face with Death Temporary exhibition
  Musea Brugge, Sint-Jans Hospitaal
• Sep 29, 2022 - Jan 15, 2023 Manhattan Masters Temporary exhibition
  Het Mauritshuis
• Apr 14, 2022 - Sep 11, 2022 “We dreamed of nothing but enlightenment” Moses Mendelssohn Temporary exhibition
  Jewish Museum Berlin
• Sep 18, 2021 - May 8, 2022 Allard van Everdingen, The Rugged Landscape Temporary exhibition
  Stedelijk Museum Alkmaar
• Sep 26, 2020 - Jan 3, 2021 Alone with Vermeer Temporary exhibition
  Mauritshuis

Jelena Stefanović
Wagenaarstraat 68/3
1093CV Amsterdam
Netherlands
T. +31 615 619 976
E. info@jelenastefanovic.nl